Thanks! I think there is also a pessimistic read, which is that these dynamics affect the direction of cultural creation; specifically, commercial creators will be pulled towards doing franchise-like work for anything expensive. Original and outlier work will have to happen on smaller budgets, where a smaller return can justify the investment. Whereas we used to get “expensive + original”, now we’ll probably have to content ourselves with “cheap + original.”
That’s a good point. It seems potentially relevant that TV seems to have been most exempt from this trend (with all the “Golden Age of TV” discourse over the last decade or so), and TV is probably the one medium where financial results are furthest downstream from the production itself. There’s a lot tighter feedback loop between a movie’s popularity and its profitability than there is with a TV show. Maybe there’s a lesson in there for how to promote creativity in other domains, but I’m not sure.
Thanks! I think there is also a pessimistic read, which is that these dynamics affect the direction of cultural creation; specifically, commercial creators will be pulled towards doing franchise-like work for anything expensive. Original and outlier work will have to happen on smaller budgets, where a smaller return can justify the investment. Whereas we used to get “expensive + original”, now we’ll probably have to content ourselves with “cheap + original.”
That’s a good point. It seems potentially relevant that TV seems to have been most exempt from this trend (with all the “Golden Age of TV” discourse over the last decade or so), and TV is probably the one medium where financial results are furthest downstream from the production itself. There’s a lot tighter feedback loop between a movie’s popularity and its profitability than there is with a TV show. Maybe there’s a lesson in there for how to promote creativity in other domains, but I’m not sure.