He uses specific case studies but the book definitely synthesizes general principles which can explain the nontechnical barriers in many technologies. Things like ‘failures of nerve’ and imagination and ‘the Machiavelli effect’ are illustrated with cases but are applicable to a wide range of technologies. Jason’s summary is great but I really think you would enjoy the book. It’s fun to read, not too long, and I think it is the most comprehensive answer to your question out there right now.
He uses specific case studies but the book definitely synthesizes general principles which can explain the nontechnical barriers in many technologies. Things like ‘failures of nerve’ and imagination and ‘the Machiavelli effect’ are illustrated with cases but are applicable to a wide range of technologies. Jason’s summary is great but I really think you would enjoy the book. It’s fun to read, not too long, and I think it is the most comprehensive answer to your question out there right now.