I hadn’t heard of the “Ratchet, Hatchet, Pivot” before. I really like it for intra-ecosystem communication.
I also love these questions: “What has gone right and why, what is going wrong and why, and what can be done to overcome the problems facing humanity?”
You can swap humanity for “my life,” “my family,” “my community,” “my country,” etc for a universally useful exercise.
On a separate note, your piece resonated because something I’m trying to interrogate for myself is also what you seem to be thinking about: what is the role of media in advancing progress?
I have a sneaking suspicion that part of the reason why most optimistic media usually(?) doesn’t do well is because it’s not tied to a particular theory of change.
I imagine most people wondering: “Cool, I’m glad to know that this cool invention is being built. But what exactly does this have to do with me?”
I suspect that media that feels like media that supports the growth a movement with clear and exciting goals could get traction.
I’ve seen some progress-adjacent YouTube channels do really well roughly targeting a niche of people who want to electrify their house, so they like to be up to date on new energy / storage inventions.
And I predict that I would love to follow media covering the journey of a group trying to get some progress-related legislation passed.
Movement media.
I’m not sure there’s room for general purpose optimistic, progress-oriented media beyond the current players right now. But I could be wrong!
I enjoyed your piece, Tony.
I hadn’t heard of the “Ratchet, Hatchet, Pivot” before. I really like it for intra-ecosystem communication.
I also love these questions: “What has gone right and why, what is going wrong and why, and what can be done to overcome the problems facing humanity?”
You can swap humanity for “my life,” “my family,” “my community,” “my country,” etc for a universally useful exercise.
On a separate note, your piece resonated because something I’m trying to interrogate for myself is also what you seem to be thinking about: what is the role of media in advancing progress?
I have a sneaking suspicion that part of the reason why most optimistic media usually(?) doesn’t do well is because it’s not tied to a particular theory of change.
I imagine most people wondering: “Cool, I’m glad to know that this cool invention is being built. But what exactly does this have to do with me?”
I suspect that media that feels like media that supports the growth a movement with clear and exciting goals could get traction.
I’ve seen some progress-adjacent YouTube channels do really well roughly targeting a niche of people who want to electrify their house, so they like to be up to date on new energy / storage inventions.
And I predict that I would love to follow media covering the journey of a group trying to get some progress-related legislation passed.
Movement media.
I’m not sure there’s room for general purpose optimistic, progress-oriented media beyond the current players right now. But I could be wrong!
What do you think?